Topic > Elements of Theater - 539

Elements of TheatreThe elements of theater are made up of three fundamental requirements; Scene, actors and a screenplay. We believe K-mart needs to adapt their theater to give their customers an overall better experience. K-mart's current theater is unexciting and, honestly, upsetting. In a simple market, the oldest form of retailing is the business of selling products to consumers. With the Internet allowing customers to shop online, retail stores like K-mart must create a "theater" to create experiences where customers enjoy or find value beyond purchasing products at the lowest price. K-mart's current store layout is comparable to most other retail locations such as Wal-Mart and Target. We believe that K-mart needs a separate identity from these other stores to draw attention to the store. Over the years, K-mart has failed to upgrade or upgrade its stores. The first thing K-mart needs to do is increase the lights, add more island space, and update the fixtures so they look modern and clean. We believe their lack of concentration on stage allowed them to compete...