To achieve the marketing plan objectives, iLoveMyWater must monitor and report on its performance metrics such as revenue amount, marketing expenses, customer satisfaction, customer retention rate and new products development. These parameters need to be monitored not only annually but also monthly, especially income and expenses. The company should implement a top-down quality management approach in order to achieve high customer satisfaction and also high customer retention rate. Finally, iLoveMyWater must monitor and improve the quality of its content