According to Ratan Tata, he believed the company was renowned, he recognized this fact but did not believe it had a brand, there is a difference between the two and Ratan was pursuing the factors that would make the group Tata a brand. He pursued and experimented with different methods, a notable example would be the group's growing involvement with Indian youth. As a result, Tata is now perceived by young people as an innovative, inspiring and forward-thinking company, which would not have been the case in 20 years