Polo Ralph Lauren the brand has become one of the successful brands in America and around the world, as a well-known player in the design and style industry of life, below Polo Ralph Lauren's Bender collection ranges from reasonably affordable to expensive brands of men's, women's and children's clothing, accessories, fragrances and home furnishings. Widely considered the number one brand symbolizing American style, Polo Ralph Lauren has implemented its marketing strategy, which has led it to become a strong brand since its creation. Furthermore, the brand has sold its products internationally, while maintaining its 45-year reputation and distinctive image developed in different product and brand markets. Thanks to its marketing tools and high-quality brand image, this luxury brand maintains a constant relationship with its customers. Ralph is a truly inspired designer with ongoing aspirations. (Garvin, 2008) This report will also primarily highlight how the Ralph Lauren brand has achieved this complete resonance with its consumers through all four phases of Keller's CBBE model in (apex figure 1) since its creation. Then, highlight the Brand's Points of Parity (POP) and Points of Difference (POD) to ultimately recommend ways in which the brand can continue to be successful in the future. 1.0: Ralph Lauren and the CBBE model Since 1967 Polo Ralph Lauren the brand has been an impeccable example of how a company must develop strong brand equity over the years. Indeed, the brand has consolidated its image in a variety of products and markets using a perfect lifestyle marketing approach. To understand how the brand has achieved strong brand equity and resonance among its customers, analyze...... half of the document... indication (POD) in citation to RL, means articulating the note of belonging to a style of life that includes remaining in the American illusion. What is one aspiration among many to date? The inheritance of RL is different from other marked components. RL, himself is known to be a merchandiser rather than a designer. RL's ideas are based on his description of the American illusion and the admiration of the upper class assembly who aim to realize the broadcast note and acquire the emblem if they are motivated by the American illusion through the line of RL products. The emblem of the polo competitor is an intriguing likeness, connoting that the sport of polo is one of the upper class ways of living life.