Coffee & Power is the name of a new online crowdsourcing website. Try to match workers to jobs by leveraging the power of the freelance initiative and mobile devices, such as laptops and cell phones. It is enhanced not only by the online address, but also by a coffee shop located in downtown San Francisco that serves as a focal point for the site. Other improvements include a “virtual currency and payment system, live communications and public chat, and a game-like rating and review system.” (blog) Users can log in remotely to sign up for a job or register at the cafe to upgrade with a free coffee, check message boards for new jobs, and network together. Online support elements include C&P (iPhone app), Twitter, Facebook, YouTube channel, live webcam, onsite chat, and data graphs showing statistics for the site. Some of the jobs, called "missions," are technical programming jobs while others can range from simple commissions to creative graphics work. Coffee and Power is the brainchild of Second Life founder and president Philip Rosedale, who started this venture with the desire to build a new online business using the labor of the many rather than the few. Rosedale's past experience in software development and with Second Life gave him unique insight into the type of start-up he wanted to create. He built C&P using a “micro-dealing system” he developed called Worklist. He said Worklist “allows many part-time developers and other people to take the place of a more typical full-time startup team.” He claims the C&P was built in less than a year for less than $200,000. Essentially, Worklist is a project management tool that breaks programming jobs into small increments. The jobs are posted online and the programmers are...... middle of paper......r.com/2011/11/09/258-guys-in-a-garage-philips-crowdconf-keynote- part -2/Giles, J. (2011, November 7). Meet the new boss. Atlantic Monthly, Retrieved from http://www.theatlantic.com/magazine/archive/2011/10/meet-the-new-boss/8637/Hardy, Q. (2011, November 6). Gradually, the job exchange site aims to get the work done. New York Times, Retrieved from http://www.nytimes.com/2011/11/07/technology/coffee-and-power-site-aims-to-get-jobs-done-bit-by-bit.html? _r=1Howe, J. (2006, June 2). Crowdsourcing: a definition. [Weblog]. Retrieved from http://crowdsourcing.typepad.com/cs/2006/06/crowdsourcing_a.htmlJenkins, Henry. Convergence culture where old and new media collide. New York: New York UP, 2006. Print.Mitchell, J. (2011, November 1). Coffee and power: working for each other, not for man. Read Write Web, excerpted from http://www.readwriteweb.com/archives/coffee_and_power.php