Topic > The Impact of Social Media on Businesses - 725

Sometimes the best way to see if your business needs help with social media is to get your hands dirty with a social media assessment. While you may not be a social media expert… you can still use these questions to see how you can improve your presence.1) Find out which social media channels your business is already active on. Every company, even B2b, should have Facebook, Twitter and LinkedIn. These are the most popular social networks and being present on these channels is necessary for your company's reputation. I would recommend having a Google+ account solely for SEO purposes, but don't worry about posting content there consistently. There are numerous other social networks such as Pinterest, Instagram, Tumblr, etc. that could be useful for your business, but only start if you can manage its maintenance! 2) Once you've accounted for all of your presence, now is the time to evaluate how often your company posts. Here at Likeable Local, we see that 5-6 posts a week on Facebook, 12 tweets a day, and 5 posts a week on LinkedIn are ideal for being featured without b...