According to Friedman, cutting electricity to non-paying customers must be considered a unanimous maxim, regardless of the outcomes, however harsh they may be. For him, this was considered an ethical decision because the managers of the service company have a moral duty towards the shareholders, to ensure that the company survives (Peter, 2009). This testifies to Milton Friedman's ruthless and systematized ethical vision. He believed in the free market and fiercely opposed anything that threatened it, regardless of the market