In the public relations profession, experience and understanding of international affairs have become increasingly significant. PR professionals will have to change the way they work because it is quite different to work with colleagues or clients other than their own as multiple languages ​​may need to be translated after creating campaign material and professionals may have to travel to other countries to carry out activities of public relations. Furthermore, due largely to globalization, public relations professionals must be fully aware that communicating with an international audience is practically inevitable. It is therefore essential to gain a better understanding of the practice of international public relations. Therefore, studying public relations in a global context is important for public relations professionals if companies or organizations within a country are planning to venture into the international arena. In this essay we will focus on the various meanings provided by public relations scholars; their opinions and also to explain the importance of education for professionals and students regarding international public relations and their practice. Before proceeding with the in-depth discussion of international public relations, we must first define what international public relations is. There are several definitions used to define this terminology. Culbertson (1996) defined international public relations as the focus of “the practice of public relations in an international or intercultural context.” He wrote that it requires practicing public relations in at least four different areas; transnational economic transactions; intergovernmental relations; international organizations; ...... middle of paper ...... internationally. It is intriguing to learn that international public relations is not as easy as it might seem. You can't just go to another country and hope to succeed just like you do at home. Although globalization and technology have helped us in terms of faster and easier communication, professionals are yet to understand that culture plays a huge factor in the success of their international ventures. A point to keep in mind is that international public relations should place more emphasis on the sociological and demographic aspects of global publics. Finally, I personally believe that no one theory will be able to explain the practice of intellectual property rights, but a combination and set of models, topologies, theories and examples will help to improve the practice of public relations and subsequently lead the profession more effectively on the international scene..