However, due to her new life with her boyfriend, she has had to change her consumption behavior, for example now her priorities are shopping instead of clothes, also she is buying some products now that he didn't buy before. According to Roy Morgan Values ​​Segments she belongs to the Young Optimism segment, which is related to optimistic people who seek to improve their prospects in life to find a respected place in society. (RoyMorgan, 2015). And, at the same time, she is thinking about how to improve her future with her boyfriend and how to enjoy her young life, which is why she is planning their vacation.2. THE CONSUMER DECISION MAKING PROCESS This is the process that every person goes through before making a purchase. Because making the decision to purchase a good or service is a cognitive process that consists of selecting a course of action among multiple alternatives. To understand consumer behavior you need to delve deeper into the minds of shoppers. Consumer decision making is a useful tool for persuading buyers (Rose, 2012). The stages of the consumer decision making process are shown below