Five Forces AnalysisPorter's Five Forces Analysis is a tool used to analyze the level of competition within an industry and develop a business strategy. It focuses on the economics of industrial organization to derive the five forces that determine the competitive intensity and attractiveness of an industry. The five forces include: the threat of new competitors, the bargaining power of buyers and buyers, the bargaining power of suppliers, the threat of substitute products, and rivalry between competitors. According to Porter, the five forces model should be used at the industry level, that is, at the lowest and most basic level: a market in which similar or closely related products and services are sold to buyers. This is useful because it helps you understand both the strength of your current competitive position and the strength of a location you are considering moving to.iv. Resource