Philosophy includes empathy, focus, and imputation (Anastasia, 2015). Empathy means thoroughly understanding the customer's needs; Focusing means removing the insignificant details of opportunities and imputing means ensuring that innovation and specialized product presentation are offered to the end consumer. Some of the other aspects of Apple's marketing include identifying and reacting to changing market trends, predicting competitor moves, introducing newness in products and offerings, profitable use of emotional branding, strengthening distribution systems and supplying top quality products. customer