There are many things that went well within our group for this marketing project. Our group collaborated very well to come up with ideas that set us apart from any other group. Having weekly team meetings helped tremendously in the final project process. I had a very creative group. We all had many ideas and worked out the pros and cons of each, which allowed us to eventually arrive at one big main idea. We divided our document into several sections and each chose a section to complete. This helped put the paper together well. Once we put the document together, we all reviewed and edited it to make sure everything was well written. Our group worked really well together, which created a great environment to collaborate and create our marketing plan. One thing that could have gone better in the process is actually finishing the project a week before our presentation instead of several days before. This would give us plenty of time to fix any problems in the presentation and practice it enough until we memorized it. We were all stressed several days before trying to memorize the speech. Putting the document together went very well, and I don't think anything could have gone better other than including higher quality information. One main thing I would do to improve my group's plan is to use companies around Kennesaw State for sponsorship. My group was afraid to use anything with another company because we weren't sure if it was allowed or not, but companies would usually be more than happy to sponsor an event and get their name out there. We could have also used the companies as a promotion for the A-Sun volleyball tournament by placing p...... in the center of the card...... targeting Greek Life, there could have been a better way to direct the market . Another area with room for improvement concerns exposure. Exposure is key to promoting anything, especially an event. We could have used many ways of exposure that would have helped promote the tournament. We could have looked more deeply into social media advertising, media advertising and sponsorships. Sponsorships would have been the biggest improvement to our plan. To take advantage of the exposure, the final improvement that could have been the use of the direct response communication channel. One in particular that we could have used is email. Email is very fast and is free. We had no budget for this project, so mass emails would have been a great addition to our promotional plan. There were several areas that could have been improved, but our plan was well developed and the overall result was remarkable.