Before the author, Stephen Covey, explains what it means to "begin with the end in mind," he urges his reader to visualize their own end. In this way, the reader self-evaluates their life up to that point. The end of all judgment is death. In death, your life will be paraphrased and condensed into a manageable story: will that story reflect the person you expected? To ensure that when you die you will have achieved your goals by maintaining and promoting positive relationships, you must live each day with the end in mind. This means “beginning today with the image, framework, or paradigm of the end of your life as the frame of reference or criterion by which everything else is examined. Every part of your life… can be examined in the context of the whole, of what really matters most to you” (Covey 98). Starting with the end in mind means identifying your top concerns or priorities and visualizing them as your destination so that every action you take brings you closer to achieving what's most important to you. What is important to us and what we interpret as characteristics of a successful life both must be our first focus in any kind of achievement. We may successfully complete our task, but is that task bringing us closer to our end goal? “We may be very busy, we may be very efficient, but we will also only be truly effective when we begin with the end in mind” (Covey 98). This is the difference between doing something well and doing the right thing well. Management means being efficient, to ensure that you complete the assigned task correctly. Leadership is about being effective, making sure you accomplish the task you want to accomplish. Leadership and management are the two c... at the heart of a paper company in a big city like New York or Boston. I will have my own apartment and be financially independent, emotionally secure and personally fulfilled by my work. I will walk the streets of the city in a crisp outfit and meet my friends for lunch, where we will laugh and drink cappuccinos. To get there in life, I must use my principles as guidelines for my actions, and proactivity as motivation for my cause. I must transcend the competition through my unique attributes, skills and achievements. I have to balance my work and my relationships to make sure both get the right amount of attention. I must use my personal mission statement, along with the image I have conceived of myself and my goals, as the main forces that guide my every decision. I need to ensure that once I reach my ultimate calm, the legacy left behind reflects my personal and professional success.