Introduction:-Zara is a Spanish clothing and accessories store in Arteixo, Galicia; was founded by Amancio Ortega and Rosalia Mera on May 24, 1975. Zara takes just two weeks to develop a new product and get it into stores, compared to the industry average of six months, and launches around 10,000 new models each year. There are 1763 stores in approximately 78 countries around the world. Zara has consistently maintained its mission of providing fast and affordable fashion items and accessories. Their approach to design is closely linked to their customers. (Industria de Diseno Textil) Spain's Inditex, owner of Zara and five other clothing retail chains, continued a rapid and profitable growth trajectory by recording a net profit of 340 million euros on revenues of 3,250 million euro in fiscal year 2001. (1) Brand Wheel of Zara:-According to the case study, Zara includes 5 points in the brand wheel which lead the store to success and help to achieve the profitability target easily. The first can be defined as Attributes which includes trendy colors, feminine cuts, trendy clothes, varied assortment and so on. The second includes the advantages, such as the fact that it is a customer-centric business, consisting of trendy product lines at moderate costs, runaway trends adapted for the streets, etc. The third is about her values, which mainly include fashion that is trendy in every situation, fashion oriented women, feeling good about looking good and so on. The fourth point of Zara brand is Personality, which consists of fashionable, feminine and also warm and trendy clothes. And finally Zara's Brand Essence which includes High Street Fashion.(1)Zara's Vision: “Zara is committed to satisfying the desires of our customers. As a r... medium of paper... extraordinary supply chain, which gives them a highly competitive advantage. They have also successfully introduced a unique new business model in the apparel manufacturing and retail industry. Zara has chosen to manage design, production and distribution internally and to concentrate all production close to its headquarters in Spain. Through the entire process, Zara can react much faster than its competitors both to ephemeral trends in the fashion world and to the capricious tastes of its customers. They achieved their success by thinking outside the box. Their success is directly related to their ability to understand customers' most innate needs and desires and connect them to successful innovation strategies, which ultimately lead to these new and unique approaches to their business.Reference:1. Case study2. www.zarafashion2013.com3. www.Google.com