The excessive rise of Photoshop in advertising aimed at teenagers will be analyzed using Stuart Hall's coding and decoding theory, edges and centers, and cumulative effects theory. Photoshop in advertisements that appeal to teenagers has a lasting impact on the lives of teenagers. Teens internalize these unrealistic images of Photoshopped models in the media. This can have a negative impact on their self-esteem and create eating disorders. Photoshop artists use this software to create a false image of what society considers perfect. The Huffington Post recently exposed Target's excessive use of Photoshop in its online swimsuit line advertised for teens. It was obvious that the photograph of the teenage model had been stretched to make her limbs longer and thinner, and the Huffington Post reported that "the model is missing a piece of her crotch." (Feldman, 2014) The purpose of the missing crotch was to use software to create the deception of the gap between the thighs, a new skinny trend by making the thighs not touching. This ad was scary because Target Photoshopped the junior models that young girls like. Jamie Feldman, a writer for the Huffington Post, says, "The only thing worse than photographing adult models is photographing junior models, who cater to young girls." (Feldman, 2014) This issue is important because adolescents, especially girls, are driven to achieve this unattainable beauty that is portrayed in advertisements aimed at adolescents. When Photoshop is not used excessively, teenagers can identify with the advertised models. The Huffington Post published an article praising Aerie, a sister lingerie store to American Eagle, for featuring all non-airbrushed designs. This…half of the card…that we can relate to based on appearance, but instead they use Photoshopped models. Ads run by Aerie increased sales by 16% in that quarter, which shows that appealing to centers will benefit both teen consumers and the advertiser. (Krupnick, 2014) Advertisers should research the teenagers who are at the center of society to ensure they attract the greatest number of people. Technology, particularly the creation of Photoshop software, has provided advertisers with a new outlet to appeal to teenagers. The excessive use of Photoshop instills an unattainable and dangerous image of what it means to be beautiful in teenagers' heads. Stuart Hall's Coding and Decoding Theory, Cumulative Effects Theory, Edges and Centers presents an analysis of the rise in excessive use of Photoshop in advertisements aimed at teenagers.