Topic > The elements of the promotional mix in the case of New Zealand...
For example, normally if people buy a cake at McDonald's in the evening, they can get another one for free. (Award Point, 2014) In the United States: Sponsorship, McDonald's is sponsored by the NFL (American Football Cup), so NFL fans can see the large poster on the side of the football field. It makes people imagine buying something to eat at McDonald's when they are hungry during the game. Product placement. There are many famous American actors in American films. If one of them ate McDonald's food in the movie, and thousands of movie fans could see it in the movies, it would be very easy to be attracted and buy the same McDonald's product with what the actors eat in the movies. (Assignment Point, 2014)Business:In the new
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