Learning is a rather influential aspect in the life of any organism. We learn through experience, which over time allows for some change in our behavior. The learning process influences and alters how we act, interpret and perceive and can actually adapt our opinions on numerous topics. If we are trained or become accustomed to acting in a certain way, our behavior may alter to allow for this new change in perception. The field of psychology is full of previous and recent studies that revolve around the conditioning of a subject. This method of conditioning is a learning process through which an organism relates a stimulus to another event that occurs simultaneously. This process has been used for a large number of studies with different topics and objectives, one of these topics is alcohol and drinking behavior. The following two studies incorporate and test different conditioning techniques related to altering attitudes toward drinking behavior. The goal of both studies is to determine whether alcoholism and drinking behavior can be positively or negatively influenced through conditioned learning. The first study, performed at the Veterans Administration Medical Center in Augusta, Georgia, used a covert conditioning treatment on multiple subjects. Covert sensitization, sometimes called aversion therapy, was used. This type of behavior modification allows the individual to “associate unwanted behaviors with negative stimuli using their imagination rather than actually experiencing these negative consequences” (Covert Sensitization in Alcohol Rehab). As was explained to the patients in this study (Elkins, 1980), this procedure was designed to alter the drink... middle of the paper... it can be concluded that these methods are valid forms of conditioning that prove effective in 'alter human behavior. It has been shown that personal adaptation can result from conditioning the body. Furthermore, from the results of both studies, we can deduce that conditioned learning of a subject can have a significant influence on an individual's drinking behavior and attitude towards alcohol. Works CitedElkins, R. L. (1980). Covert sensitization treatment of alcoholism: Contributions of successful conditioning to subsequent maintenance of abstinence. Addictive Behaviors, 5(1), 67-89.doi:10.1016/0306-4603(80)90023-4Havermans, R. C., Houben, K., & Wiers, R. W. (2010). Learning to dislike alcohol: Conditioning negative implicit attitudes toward alcohol and its effect on drinking behavior. Psychopharmacology, 211(1), 79-86. doi:10.1007/s00213-010-1872-1