According to www.redcrossblood.org more than 41,000 blood donations are needed every day. The Red Cross blood program began in 1914. Today, blood is in high demand around the world to keep citizens healthy. In 2001, it was estimated that 14 million total blood transfusions were performed during that year. Despite the large number of transfusions, many people lost their lives because there was not enough blood in circulation. In Australia, a poster advertising a piggy bank, half filled with blood, was published, stating: "Money isn't everything, save up to 3 lives without spending a cent." This announcement was published to increase the number of donors, in order to save more lives. The ad is very effective in capturing the reader's attention because the text draws them in, the writer is personally connected, and the reader is taken into consideration when this topic is published. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay This visual advertisement was published in Australia. It was made into numerous posters and displayed in all Australian universities. This image is of a clear box filled with blood. There is a sign attached to the back of the box. The sign is white with plain black font. The only colors on the sign are the Red Cross symbol and the words "Blood Service" surrounded by a blue box. The sign also says "Money Isn't Everything" largely across the top of the sign. Below, in smaller font, it says “Save up to three lives without spending a cent. Call 13 14 95 or visit donateblood.com.au.” Below that statement is the name and logo of the Red Cross followed by "It takes someone special to give blood." written in smaller font. The image is mainly focused on the colors red and white. The background of the image is blurred, forcing attention onto the box, making the message even more powerful. This image is a public affairs argument because they are trying to persuade the reader to help this foundation. Along with many others in the public affairs genre, this one encourages the reader to take action while also informing them about a new way of thinking. This image has bright colors, bold words, a shocking image, and an attention-grabbing blurred background, typical characteristics of this genre. This is a good example of this genre because it tries to get the reader to take action and donate blood. Dave King, who is an executive creative director, created this image. The Australian Red Cross, to convince more people to donate blood, published it. It was published primarily to address young university students. They targeted these kids because they are motivated and want to help but generally don't have money to give or donate. This advert first appeared during 'O' week and was aimed at Australian university students. Dave King's subject for this advert is the Australian Red Cross. He is personally connected to this topic because he regularly donates blood. Donating blood is rewarding and free, this is Dave's main goal. He focused on this because many people think that helping others is like donating money, but this method is completely free. Furthermore, it is rewarding because the sign informs people that they can save up to three lives simply by donating their blood. Dave's goal is to motivate and persuade readers to donate blood. Its purpose is also to make people understand.