An incredible and strong change has occurred in the world in the social, cultural, economic and technological areas. Following this amendment, the businesses and institutions of which we are members have been affected by this process. For organizations, this change has been more complex. If necessary, organizations could restructure their system to keep up with developments. Re-adapting the functioning therefore becomes a necessity for healthcare institutions as well as other public service bodies. Therefore, with this change in worldview, it is necessary to review public relations within the structure of healthcare organizations and approach public relations in terms of a more functional model. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay For health broadcasting, the most crucial step is to hire public relations experts both in hospitals and the Ministry of Health and establish public relations departments and to put them into action. Studies reveal that in hospitals there is no separate public relations department and one of the managers tries to carry out the functions of this department, or that employees dealing with public relations are specialists in different areas and therefore do not have scientific excellence in deal with public relations. This reflects the fact that the importance of public relations is not adequately grasped or the value of public relations is not fully admired. The public relations department is considered to be an information desk, which brings out the idea that anyone else in the organization can carry out the task and, therefore, organizations do not require a separate department for the same. However, there are tasks such as group communication, communication between institutions, communication with corporate bodies, media relations, relationship with society, public relations, strategic communication, respect for environmental factors, crisis management, asset management and public consultation. relations department. In the healthcare industry, establishing a public relations department is a must for all organizations. In recent years, the Ministry of Health has been seen to solemnly focus on the issue. Hospitals still do not cater competently in terms of public relations service. In hospitals, reaching patients and providing them with high-quality communication on the basis of sympathy and respect, and thus building a positive image, is only possible through proper planning and organization of communication studies. Another public relations misconception concerns the concept of “target community.” For public relations, the target community is the groups that are directly or indirectly related to the organization. In terms of hospitals, the target community is considered in practice only as “patients”; however, doctors, nurses, other staff and all public and private sectors are within the scope of the hospitals' target community. Therefore, public relations services are a must to perform being of service to all individuals, groups and organizations related to the hospital. The establishment of a public relations department or, if there is a public relations department in the organization, the employment of public relations experts are crucial issues for healthcare communication and crisis management. For example, when a problematic situation arises due to surgery or any other.