Introduction – There is no denying that Aboriginal and Torres Strait Islander people are treated differently in our society, especially by the media. They are often depicted as troublemakers, violent and drunk. These remarks used by the media are giving a bad impression to Aboriginal people. Tonight on Media Matters, we'll expose the truth about the media's treatment of famed Sydney Swans footballer Adam Goodes. The media has heavily criticized this athlete for making unfair statements causing him to break the journalist's code of ethics, the same code of rules they are supposed to follow. The code of ethics applies to all journalists and is designed to keep their reporting fair and non-judgmental. Paragraph 1 – TEEP On 29 January 2014 Miranda Devin of the Daily Telegraph expressed her opinion in the article “Adam Goodes is a bad choice for Australian of the Year." The headline states that he is a terrible choice for the award. The accompanying photo shows Adam Goodes being interviewed by the media without the entire image being shown, almost to suggest he is looking through the keyhole. This image has nothing to do with the title or the article, but it is there to do look like Goodes is guilty. Instead it makes him look like he is being interrogated. The article states that he was a “terrible choice for Australian of the Year” and is accused of “victimizing a helpless 13-year-old girl.” This article supports the position of 13 year old girl expressing her opinion and stating that "she didn't know that 'monkey' was a racist term". This is reiterated by the lexical choices used such as the "scary treatment", and the author also attacks the sport she plays by stating that “AFL is certainly not a national sport.” The author supports...... half of the article ...... policy responses and provokes public sentiment, which can generate public debate on policy initiatives. These framing examples further validate how the moral authority to intervene in the New Testament was potentially gained from media coverage of child abuse and neglect (Macoun 2012, cited in Altman and Russell 2012:1), in addition to the intensification of bureaucratic and interest group support, and the resulting public support. This lends credence to the fact that when there are sufficiently credible and audible voices and seemingly obvious facts and images, it means that what is happening is really big, bad and what's more urgent (Rosenthal et al. 1989, cited in Boin et al. 2009: 86). It also demonstrates how, with support from the public and various interests, the mass appeal supported and enabled the Australian Government's policy preference in launching the NTER.
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