Nowadays, the carbonated soft drink becomes an essential element to be consumed with fast food. For example, fast food restaurants such as KFC, Pizza Company and Pizza Hut have been officially franchised in Myanmar. Therefore carbonated drinks are very well known, trendy and sold together with this fast food. As an initiative product line, Coca-Cola produces other products for customers who prioritize healthy products such as zero cola, diet cola and energy drinks, etc. For these types of products, the company mainly reduces fats and sugars for the prevention of dieting. Technology While advanced technologies are favoring, the production of Coca-Cola products has already affected it in several ways. Under current conditions, providing training to production teams to be more effective and familiar with machines and materials as the need for improved technologies is the main task of the company. Additionally, Coca-Cola is now testing a 24-hour hotline service for customer feedback in hosted countries, including in 14 languages. Porter's 5 forces