A priority to achieve this is to encourage innovation to create new technologies. To get the most value and differentiation from their products, automakers must emphasize R&D and engineering projects. Automakers also need to work with suppliers to achieve the goal. . Suppliers should meet the raw material requirements of automakers to actualize their new technologies. Therefore, suppliers should take advantage of speed to market and greater scale by partnering with innovative, non-traditional automotive electronics and infotainment suppliers (The 2015 Auto Industry Trends). This way, consumers can have more