The ultimate goal of hotels is to support a long-term commitment to maintaining strong social ties. Sun and Sea Hotel is allocating additional funds to reverse negative word of mouth into positive, in hopes of attracting repeat visitors. The hotel must first analyze and ensure that it caters to the right clientele. The island's Convention and Visitors Bureau maintains recorded data on where visitors come from and the purpose of their trip. After determining the appropriate clientele, the Sun and Sea Hotel must decide whether print, media, or both would be the best marketing effort to attract more visitors to stay at their hotel. Effective print can include popular travel magazines. These can be purchased or published in aircraft magazines. Media marketing efforts can be as simplistic as creating a banner on websites. Both marketing efforts like these will have a beneficial impact on the hotel with the desired clientele. An example of pronounced marketing efforts is that of the Omni Hotel Company which initiated omnichannel marketing to reach customers. According to Social Times, “73% of respondents hope to offer this experience through omnichannel marketing” (Morrison 1). The Sun and Sea Hotel should include all marketing tactics that can fit within your desired budget. This method can be an advantage for Sun and Sea Hotel