“Role conflict can arise when these expectations about how to play a role or set of roles are somewhat inconsistent” (Losh, p. 89). Role conflict is a type of social conflict caused by an individual being forced to take on separate, incompatible roles. Role conflicts usually occur when an individual finds themselves torn between separate roles for different organizations or groups, or within an organization, when an individual is asked to perform multiple roles in the same group. An employee with both work and management roles in a department, for example, takes on the contrasting roles of supervisor and colleague. Many believe that most role conflicts occur due to multiple obligations to different groups. Role conflicts can also occur within the same organization. When individuals have different and conflicting responsibilities, role conflicts tend to cause friction and frustration depending on the individual's personality. As I conducted my research I saw many of these interventions from customer service specialists, medical communication specialists, nurse consultants, pharmacists and especially floaters. Many employees seem extremely frustrated and overwhelmed. It seems that even if we respect customers' needs, we are ultimately harming our employees. We are forcing our employees to basically handle 2-3 positions in 1 to satisfy the customer. The customer requires someone to be online all day but also wants someone to be able to call back. This task is impossible considering the fact that we have such a high call volume. The problem seems to be that there aren't enough people on this particular project. We are spreading our employees thinly. We… middle of paper… Poor communication can be the death knell of any organization. References:1. Losh, S. (2011). Group behavior in organizations. San Diego: Bridgepoint Education, Inc.2. Wright, Norman S. and Glyn P. Drewery. "Cross-Cultural Management: An International Journal | Forming Cohesion in Culturally Heterogeneous Teams: Differences in Japanese, Pacific Islander, and Anglo-Saxon Experiences." Emerald. 1994. Network. November-December 2011. .3. Myers, Scott A. "Small Group Fundamentals... - Scott A. Myers, Carolyn M. Anderson." Google Books. 2008. Network. 05 November 2011. .4. Webster's Dictionary, PSI & Associates, Inc., 1986.Sherif, Muzafer, In Common Predicament (Social psychology of intergroup conflict and cooperation, Houghton Mifflin Co., Boston, 1966.