“In terms of conservation it is better to aim for something higher up the food chain, because by definition you are protecting a much larger area, which in turn includes the largest animals small. " (The Guardian, 2009). Panda conservation has led to the protection of many new reserves containing myriad other plant and animal species. “The Chengdu Wolong National Nature Reserve, a huge protected park of over 770 square miles. It is home to 150 pandas, but also other rare creatures such as the red panda (unrelated), the golden snub-nosed monkey, the takin, the snow leopard and the clouded leopard, along with an untold number of rare plants and insects (Popular Science , 2013). If WWF were to simply let pandas go extinct after all this effort, money and time spent, the public might lose hope for conservation altogether. This would jeopardize the future of forests and wildlife wild within them. It could also lead to sharp declines in donations to nature conservation organizations and the loss of the most endangered species.