Topic > nue to manage the business. REI sells a product for revenue and firefighters provide a service supported by a tax base. Just as REI is responsible towards its cooperative and the customers and members it serves, the firefighters are also responsible for their actions, but towards the citizens and customers who expect a quality service...... half paper..... .ent companies, one private and one public, but they generally value certain priorities such as diversity, recruiting, retention and compensation, they simply implement these priorities slightly differently. From an HR perspective, I believe REI is more strategic in nature than CFD. On the other hand, CFD is more hierarchical and functional in nature and naturally remains more traditional when comparing human resource management. The CFD continually strives to make improvements to their HR initiatives and I hope they continue to move in the direction of a more integrated strategic HR management philosophy. Works Cited Noe, Raymond A., et al. Human resource management: gaining a competitive advantage. 7th ed. New York: McGraw-Hill/Irwin, 2010. Print.Recreation Equipment Inc. REI.com. Np, nd Web. September and October. 2011.