In today's world the organization is made up of teams to achieve the organizational goals for the certain task that has been assigned to them, but to complete that task the employees must be motivated to achieve the desired goal results from them, on the contrary, the management should create some methods by which the employees can be motivated and the end result is that the objectives or goals of the organization are achieved. This essay will revolve around motivation and the three motivational theories and how organizational managers implement these theories by examining the needs and expectations of employees. Throughout the essay we will refer to a case study of the seller BEST BUY (Michael V. Copeland, 2004). To know something about motivation we should follow another path linked in some way to psychology in which the intellectual writer stated that "Motivation should also be defined as the process that initiates, guides and maintains goal-oriented behavior" motivation works in every field of life like if we are thirsty we can take a glass of water to quench our thirst or another example we can take a book to gain knowledge. It includes biological, emotional, social, and cognitive forces that stimulate behavior. “Best Buy has done an incredible job of motivating blue shirts,” says Stacey Widlitz, retail analyst at Fulcrum Global Partners. (Michael V. Copeland, 2004). Both internal and external aspects that motivate the desire and energy in an individual to be persistently interested and engaged in a job, fulfilling one's role. The effects of motivation arise from the collaboration of both conscious and unconscious factors such as (1) desire or need (2) incentive or reward value (3) potential of the individual and of... middle of paper... eaten as an object to check. As we have a great example of reinforcement theory in BEST BUY stores, they do this by setting targeted sales an employer is rewarded with different things like bonuses or meals or sales discounts, reaching a sales goal free lunch meals or a discount of 73% on the purchase of the product from the store that an employee receives (Michael V. Copeland, 2004). Overall we can say that the BEST BUY stores have included all three motivational theories in their store, but in particular the expectancy theory is the one that is implemented most of the time by the BEST BUY STORE, we have seen that the employees are motivated from start to finish in different ways and with training on a weekly basis, on the other hand Wall Mart does not do this and their sales are not as high as that of BEST BUY stores even in times of recession (Michael V. Copeland, 2004).