The main tactic to attract likes is to be presentable and professional. Profile photos determine the first impression and Facebook depends on the compulsiveness of users. It takes less than a second to like a post, and then that page remains in a user's newsfeed and on their profile. First impressions on Facebook are everything. If a business on Facebook does not develop its Facebook page, users will assume that the business itself is not fully developed. It is essential to fill out the About me section on a company page. If a user needs to know opening and closing times, prices and available services, that's where they'll look. It is accessible and frequently viewed, so it is essential to fill it out. Once a company attracts a user, it should do everything it can to ensure that the user is no different from its page. To do this, a company should publish strategically. There should be intention behind every post. Companies must also be available and ready to respond to the needs of their customers: this means responding to messages, comments and reviews promptly and confidently.