Think about yourself, what would happen to you when the planet left? And when you think about it, think about your family. Our planet is a vital living organism and every individual must take into consideration that everything we do, no matter if you did not commit the act, it all affects our planet and you. This print advertisement from the World Wildlife Fund uses a dramatic comparison between the 9/11 incident and the years of death caused by tsunamis, both insinuated as being caused by people. Advertising is used to demonstrate the effects that are brought to the earth through the actions of each individual, which ultimately results in their own tragedy. Throughout the advertisement many viewers can view the content of the advertisement from the descriptive visual perspective, through the quote and written text “THE TSUNAMI KILLED 100 TIMES MORE PEOPLE THAN 9/11. The planet is brutally powerful. Respect it. Keep it." Finally, through the comparison between 9/11 and the tsunami, the controversial message is sent to the viewers. An advertisement that contains a very well-developed visual perspective for the viewers is able to draw attention to them and convey the message effectively. The World Wildlife Fund's advertising is intended to represent what nature is becoming through the actions of the reckless activities of individuals within the planet and, in general, how it affects the planet and every individual living within it. The main focal point of the advertisement takes place on September 11, 2001, as many will remember being September 11th, also the advertiser uses approximately 20 planes which can be seen heading in the direction of the two World Trade Centers. This… middle of paper… they are trying to say that the planet is definitely more powerful than humans and that you should treat it with respect or face the consequences. In conclusion, this advertisement from World Wildlife Fund uses a controversial way to convey its message that “The planet is brutally powerful. Respect it. Preserve it” which ultimately translates into an effective advertising strategy. By using an eye-catching visual image, it is able to attract the attention of the target audience. The use of the quote gives the reader exactly what the advertiser is trying to get across, which ultimately has to do with the fact that we need to respect our planet. Finally the comparison between the deaths caused by 9/11 and those caused by the tsunami, which ultimately leads to a very effective strategy to get the message across, with the feeling that no one wants to see a repeat of the 9/11 incident..