Among the declining giants is the Wendy's Family fast food hamburger establishment, which started in 2008 with 6,645 stores, and in the three-year span Wendy's has advertised only 6,576 structures. Research now indicates that Wendy's declining stature could result in its fall from the top five fast food chains by 2020 (Jones, 2015). This restaurant catered to a target audience of mainly the baby boomer family generation who grew up with McDonald's, but wanted something a little fresher, however, today the audience is rapidly declining due to age factors as well as nutrition and health standards adapted by this generation, as well as emerging millennials