Main bodyMorality is a complex interaction of factors that determine our choices and reactions to ethical decisions and therefore self-reflection plays an important role in influencing our sense of morality. Gino and Mogilner (2014) tested this concept by examining the effects of time, a precursor to self-reflection, and money on the decision to cheat, representing their level of morality, successfully showing a prominent link between these factors. Despite this, the ability of Gino and Mogilner's (2014) research to be applied to real-life situations is limited by their experimental choices and operationalized variables. The importance of self-reflection within moral decisions is clearly evident experimentally, however in real-life situations a number of other factors are involved. When it comes to moral decisions, it has been suggested that ethical behavior is largely influenced by the self and one's desires. maintain a positive self-image (Adams, Bryan & Monin, 2013). Gino and Mogilner (2014) demonstrated, across both single- and two-factor experiments, that stimulating self-reflection minimized the difference between the effects of money and primary times, solidifying that self-reflection, or specifically, the question of self-image (Ploner & Regner, 2013) is a determining factor in moral decisions. Therefore, they have been shown to successfully support a relationship between time, money and morality, however limitations emerge when applying their study and the concept of self-reflection to real-life situations. Gino and Mogilner (2014) operationalized cheating as a measure of morality, in a sense limiting the application of the experiment. Specific to the study, this concept is successful as an individual's morality... at the center of the card... without external implications or influences, and thus the trigger of time or money respectively is illuminated as they are the only factors that influence the decision. Although in real life self-reflection may encourage more moral decisions, the array of other influential factors will show this factor to be less significant and, therefore, their research has limited application to real-life scenarios. Overall, Gino and Mogilner (2014) successfully demonstrated that time, money, and most importantly, self-reflection have a distinct influence on one's morality. Nonetheless, their experimental methods and operational variables, while valid, limit the study's applicability to real life. Ultimately, self-reflection has a great influence on moral decisions, but this influence is less prevalent in real-life ethical situations due to the complexity of morality..