Border's strategy must be premeditated to address the most important prospects and tasks facing the company. Precisely these challenges imply the commoditization of the group's main product types and an extremely competitive market that includes competitors both in stores and online. Product arrangements have already transitioned from physical to digital format and are bordering on losing market share. These problems, among others, have contributed in recent years to failures in store sales procedures equivalent to national borders and in their sales by geographic measures. These failures have in turn had a negative impact on profits. In the United States the book retail industry is an advanced industry and Border Group has acknowledged little to no growth in recent years. Books embody the main borderline product type in terms of sales. Instead of opening new book hypermarkets, the Borders Group believes there is greater short-term opportunity to improve the efficiency of existing hypermarkets. Dramatically increase its market share in e-books and improve Internet-based outlets. Precisely the borders could see the hypothetical transformation of their existing hypermarkets by eliminating the space currently used for physical books and reorganizing that space for which there are no books, a product that would be convincing for border customers in addition to greater subdivisions dedicated to readers of e-books, improved educational toys and children's games sections and larger bars and more gifts and stationery assistance. In my opinion, across national borders, Internet-based sales will increase in popularity and at the same time in market share as a supply method for the book, music and film markets. I believe that in-store sales of physical books... in the middle of paper... can be profitable in both the short and long term. Borders is also in the process of reducing the load on our supply chain to accommodate its smaller store base and generate efficiencies. Additionally, although Borders has significantly reduced overall and organizational costs of trading in recent years, Borders would remain to evaluate further reduction opportunities due to their decision to decrease their store base. Borders are also evaluating all their services and supply obligations as likely savings. To improve the in-store experience, Borders is better off focusing on creating an excellent in-store customer experience, motivated by the consumer's exploration of what consumers want from a bookseller. To support a comfortable and stress-free shopping experience, Borders should enhance its stores with innovative navigation techniques.