Strategic Thinking Many city departments in other states have faced problems similar to those at the Houston Public Library. The Houston Public Library can be a point of reference for those companies that have demonstrated strategic thinking to solve parallel problems. Strategic thinking is the approach by which a group in an organization thinks about, accesses, visualizes and creates the future for itself and its associates. It is much more than responding to daily and long-term problems, opportunities and new realities; he is creating tomorrow. Strategic thinking is not reactive, but proactive. It focuses on how to create a better future by being proactive and adding value to society, through achieving high-yield results. Strategic thinking always involves change and, often, profound personal change. It's a change in your mindset. Strategic thinking consists of imagining the results you want to achieve in the future and creating an ideal future by defining and achieving results that add value to the company. The Houston Public Library can also examine how the Houston Zoo went from a city department to a private foundation. Strategy, in business, is the combination of foresight, planning, and decision making that prepares a company to achieve long-term goals and manage the consequences of contemporary decisions. When creating a strategy, the company must decide both short-term and short-term. long-term goals. The qualities of effective short-term goals are measurable, prioritized, and must be linked to long-term goals. Short-term goals added valuable benefits to the company. The company must implement an action plan providing staff with a better understanding of their role in the company's mission. When investing in the company's vision, employees feel the value and pride of contributing to its goals. Determining the needs of the business is the first step when deciding on a long-term goal. Second, the company must bring together critical internal and external information. Internal information is free; However; the company will have to budget for external information. The company must then create a SWOT analysis. A SWOT analysis provides the company with the strengths, weaknesses, opportunities and threats affecting the company. A SWOT analysis is a critical and simple representation that provides guidance and serves as the basis for expanding a marketing plan.