It's memorable for the simplicity of the name and how directly related it is to the material the burger is made of. However, because the name of this burger is so generic, it would be difficult to protect it legally. If another name had been chosen instead that was a coined word, it would be much easier to make the Wendy's brand exclusive. The Black Bean Burger stands out on the Wendy's menu and in the world of fast food burgers because not many products have similarities. I believe this could be the start of more vegan and vegetarian options at Wendy's if the test launch happens