A) Explain how a five competitive forces analysis could help Samantha. Porter's five competitive forces framework will help Samantha analyze competitive analysis and assist her in developing her business strategy. It will help you determine the competitive intensity and attractiveness of the market segment in which you are involved. In this case, Samantha's twig tree cutting services will be affected by the five forces which are: • Threat of new entrants • Threat of substitutes • Bargaining power of buyers • Bargaining power of suppliers • Industry rivalry Looking at the five forces of above, Samantha can better understand how to earn more profits, understand the competitive market and take advantage of bargaining power. A detailed analysis is Pricing strategies that he can use in his business are things like; Quantity discount: this is an incentive to get customers to buy more services, and the other strategy can be to offer seasonal discounts: this is an incentive to liquidate services seasonally. For example, it may offer services to customers every month due to different tree pruning schedules. Promotion will help Samantha with her marketing." Promotion is the method you use to spread the word about your product or service to customers and stakeholders and the wider public" (Smallbusiness.wa.gov.au, 2014). Once Samantha has identified her target market, she will have a broader idea to reach them, but most companies use a mix of advertising, personal selling and sales promotion to promote them(2014). SUSTAINABLE COMPETITIVE ADVANTAGE (SCA). How to build a sustainable competitive advantage. Strategic Management: Sustainable competitive advantage as the focus of corporate strategy. Retrieved November 12, 2014, from http://www.1000ventures.com/business_guide/crosscuttings/sca_main.htmlSmallbusiness.wa.gov.au. (2014). Pricing strategy. Retrieved November 12, 2014, from http://www.smallbusiness.wa.gov.au/pricing-strategy/Smallbusiness.wa.gov.au. (2014). Marketing - Promotion strategy. Retrieved November 12, 2014, from http://www.smallbusiness.wa.gov.au/marketing-promotion-strategy/ http://www.tutor2u.net/business/images/competitive_strategies.gif Boykin, G. (2014) . The effect of marketing information system on sales performance. Small Businesses - Chron.com. Retrieved November 13, 2014, from http://smallbusiness.chron.com/effective-marketing-information-system-sales-performance-75193.html(D. Kroenke, Bunker, Wilson, Information Systems and Decision Making. Experiencing Mis,. (2014).