Fairfax MediaSummary:Fairfax media, originally John Fairfax and Sons, was founded by John Fairfax in 1941 and for over 170 years has grown to become one of Australia's largest media companies by Australian media. The company's operations include distribution of newspapers, magazines, radio and digital media management throughout Australia and New Zealand. Some notable figures on Fairfax Media's current board of directors include company chairman Roger Corbett, managing director and CEO Greg Hywood and chief financial officer, David Housego. This report provides a situational analysis regarding the current stage of the company's life cycle and the internal and external influences on the company. This is followed by an overview of the short- and long-term objectives that the company aspires to achieve in the future and an evaluation of the main financial indicators (ratios) used to determine the liquidity, solvency, profitability and efficiency of the company. This will be accompanied by an appropriate strategy to be applied to effectively improve each relationship. Situational Analysis: PLC: Fairfax Media has reached the post-maturity stage in the product life cycle and is starting to decline due to the high expenses that come with the structural setup of the company. This is being addressed through the 'Fairfax of the Future' program which was introduced to reduce the company's cost base through strategic operational changes.SWOT: Strengths Weaknesses Opportunities Threats Leading publisher in Australia and New Zealand. It is a large-scale reputable company in the media industry Collaboration with customer call centers (Teletech) Cost issues Weakness in marketing High overheads Low rec...... half of paper...... item must be aware of what each cost has an influence on, rather than decreasing the highest expense, as this can lead to various consequences, including a decrease in efficiency due to an inadequate amount of resources, which completely defeats the purpose of the reduction costs and can also trigger a market decline due to poor quality. Reinvesting money extracted from one sector into another aspect, such as moving to more innovative technology to further increase both efficiency and savings. Conclusion: The analysis of Fairfax Media's financial situation has provided an insight into corporate decisions to adapt to continuously changing influences on the business environment. Although the company faced financial difficulties due to large debts and net losses for the year, the company managed to develop an increasingly stable financial position.