In a society that has become increasingly complex, the role of the Police Force tends to be versatile. Consequently, lately, researchers have paid particular attention to issues concerning the Police, and implicitly to the public image of the institution. Generally, police image is conceptualized based on three main categories: overall image, outcomes, and process ( Mastrofski, 1998 ). The overall image of the police reflects perceptions, feelings, and evaluations about the police in general. As stated by Gallagher, Maguire, Mastrofski, and Reisig (2001), this area includes various general descriptions and analyzes of trust in the police (e.g., Hough, Jackson, & Bradford, 2013; Stanko, Jackson, Bradford, & Kohl, 2012). ), satisfaction with the police (e.g. Ashcroft, Daniels & Hart, 2002; Skogan 2005), police performance in general (Cheurprakobkit, 2000; Cheurprakobkit & Bartsch, 2001), etc., all indicators of citizen attitudes towards the police (Avjida, 2010). Despite the abundant approach of the topic in foreign, especially Anglo-American, cultures, Romanian academic literature does not seem to focus on the image of the Romanian police force. There are only a few studies that have addressed the issue of perceptions of or attitudes towards the police or police officers (e.g. Constantin & Stoica-Constantin, 1999), and from which they have mostly used opinion barometers as measurement methods (e.g. GfK Trust Index, 2011; Global Corruption Barometer, 2013). Image evaluation can be performed with different methods, each with different levels of operationalization and discriminative capacity (Chiciudean & Ţones, 2010). Although public opinion polls have been used most frequently in this area, there is an entire literature on the application of SDS in… half of the paper… strategies developed for the improvement and strengthening of its place in the community. The SDS can also be used to evaluate the projected/desired organizational image, in order to establish the social distance compared to the one actually perceived. At the same time, it can serve as a tool for analysis in terms of the perceived and/or desired image of workers in their organization. A limitation of the study refers to the population sample. Participation was voluntary, based on the convenience of accessibility of the interviewees, without any sample selection. For this reason we cannot generalize the results to the general population. Although the author believes that his results mitigate these shortcomings to some extent and that the tool is capable of providing an institutional image assessment tool, it is believed that further research is needed.