According to Herzberg in One More Time: How to motivate employees? (1987), KITA is “the safest and least circumscribed way to convince someone to do something” (p. 5). He explained that to effectively administer KITA, leaders in a work environment must start with hygiene issues. Although hygiene problem is not the root of employee dissatisfaction, it should be eradicated for better satisfaction and motivation. The hygiene problem of this company was that their salaries were far below the industry average and the working conditions were unpleasant. With the correct understanding of management principles, the managers of this company would have known that fixing the company culture and paying fair wages would improve job satisfaction. Once these issues are resolved, KITA's administration would not have a negative connotation for employees and probably would not