With the current age of Internet and social media usage, an individual's identity has the potential to influence their current employment and future. Employers are increasingly using social media sites to screen potential and current employees to identify any activities or publications that may relate to the organization's interests. Many questions arise about the potential effects these actions may have on individuals' employment and whether they are morally, ethically and legally acceptable. The publication “The future of Identity” [p4] (Bostrom and Sandberg 2011, p.4) states that; Having an identity is an essential part of human psychological and social well-being. Threats to a person's identity are serious and often elicit strong reactions. The growth of interest will induce a surplus of problems, thus encouraging the use of multiple identities. Linking an individual's multiple identities to their legal identity, triggering “…privacy violations, risks of identity theft, reputational damage and retaliation” - (Bostrom and Sandberg 2011). A debate hosted by Bloomberg Business Week discussed the pros and cons of employers accessing profiles on social networking sites – Timothy B. Lee states “…employers have a legitimate interest in ensuring that prospective workers do not embarrassing the company” (Lee and Fish 2008). With easy access to information on the web, it is increasingly easier to connect people to their actions, cultural beliefs, marital status, employment status, and employer. It is not difficult to understand how an employer might be concerned, as it now has to consider what its employees are doing during working hours and what they are doing outside working hours and, more importantly, how these actions.. . document ......ations-and-other-technologies/do-i-have-rights-under-the-privacy-act-when-i-use-social-networking-sites (accessed 10 May 2014) . Bostrom, Nick and Anders Sandberg. The Future of Identity 2011. United Kingdom: UK Government Office for Science, 2011. Human Rights Commission, Australia. “Australian Human Rights Commission – Know your rights: racial discrimination and vilification”. Australian Human Rights Commission. 2012. https://www.humanrights.gov.au/publications/know-your-rights-racial-discrimination-and-vilification.Lee, Timothy B. and Greg Fish. Bloomberg Business Week - Employers, exit Facebook. March 20, 2008. http://www.businessweek.com/debateroom/archives/2010/12/employers_get_outta_my_facebook.html.Qualman, Erik. Socialnomics: How social media transforms the way we live and do business. 2nd edition. New Jersey: John Wiley & Sons Inc., 2013.
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