America is often called “the melting pot” of the world. With this moniker it is not wrong to assume that the United States has one of the most diverse cultures. In contrast, a majority of people in America would disagree with this sentiment and argue that the United States is made up of many subgroups. These subgroups vary by race and skin color and are unlikely to be “merged” together. This apparent racial divide is also very common in many American businesses. Management researchers have found that maintaining an ethnically diverse workforce has been shown to have many important benefits within a company. For example, having a racially diverse workforce can help match the culture of customers across the economy to build trust, provide new and different insights, and right some of the wrongs caused by racism and sexism in our society. Facilitating diversity is not easy, and many organizations have encountered challenges trying to do so. Fortunately, there are actions organizations can take to overcome these challenges and make diversity a reality. Increasing diversity in an organization can dramatically change how customers view and trust the company as a whole. It can be the difference that pushes a customer to choose one company over another. For example, City Side Financial Services recognized this fact in the article we read, “Managing Diversity at Cityside Financial Services,” and decided to strengthen their diversity. Some of the steps Cityside took to realize the benefits diversity can bring to its organization were hiring based on local demographics and splitting it into two different teams to handle different types of accounts. Cityside was located in an increasingly African-African center......thus creating an internal racial divide and giving off a sense of superficial otherness. Organizations can overcome these challenges by conducting a company-wide survey to gather employee thoughts and by offering employees a means to anonymously share opinions during meetings. The challenges of implementing a diverse workforce structure far outweigh the problems resulting from a racist and sexist organization. There is a need for businesses in our society to be diverse, and for this reason, overcoming the challenges that arise is something that organizations simply must grapple with. In my personal experience, working for companies that are diverse in their culture is immensely more successful. Having unique insights from men, women, African-Americans and whites leads to the most collaborative and successful organizations in the country.
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