Today more than ever, teenage girls are influenced by magazines, billboards, television, movies and especially advertising. While ads of models airbrushed to flawlessness may sell products, the effects on teenage girls are undeniable. Over the past decade, the number of depression, eating disorders and hypersexuality among girls has been steadily increasing. False advertising in the form of airbrushing, heavy editing and Photoshop has had negative effects on teenage girls and according to Federal Trade Commission (FTC) policy, false advertising is illegal. It may be an exaggeration to call Photoshop false advertising, but nevertheless, manipulating young, impressionable girls into believing that a product will make them skinny, beautiful, and popular is false advertising and, as stated above, is illegal under the standards set by the FTC. Misleading advertising refers to advertising, other than labeling, that is materially misleading (uslegal.com). FTC policy states that anything that is likely to mislead consumers who are acting reasonably under the circumstances and that is material to the consumer's decision to purchase or use the product (advertising FAQ: A, "2001). In the past There have been blatantly obvious cases of deception in advertising such as the case of Listerine mouthwash being a cure for things like colds, sore throats and even dandruff the FTC court ordered the company to use $10 million to correct false claims of blatant false advertising was made clear in early 2008 when the alleged "immune protagonist" Airborne was taken to court by David Shardt who claimed that there is no factual evidence that this p...... paper medium ..... .d from website: http://www.cga.ct.gov/2006/rpt/2006-R-0468.htmlSilverstein, M. (2011, July 06 [Web log message ] blogs.indiewire.com/womenandhollywood/forbes_2011_list_of_the_highest_paid_actressesSteagall, K. (2008, July 30). 6 cases of shamelessly false advertising. Retrieved from http://www.mentalfloss.com/blogs/archives/17036 [Web log message]. (2011). Retrieved from http://www.change.org/petitions/protect-our-girls-and-pass-the-self-stima-actU.k. bans excessively airbrushed Julia Roberts L'Oreal ads. (2011, July 28). Retrieved from http://www.commercialalert.org/news/archive/2011/07/uk-bans-loreal-ads-of-overly-airbrushed-julia-roberts[Web log message]. (2011). Retrieved from http://www.change.org/petitions/protect-our-girls-and-pass-the-self-esteem-act(2011). Retrieved from http://www.merriam-webster.com/dictionary/hypersexual