First and foremost is respect. In this scenario, nurses should respect clients' strengths, priorities, desires, perspectives, values, and concerns. Respect can be exemplified in Elizabeth's case when the doctor told her that she needed an angiogram and that an additional procedure would need to be performed if a blockage was discovered. Elizabeth told the doctor to hurry up and do what was necessary. In this scenario, the doctor respected Elizabeth's wishes by first asking her whether it was appropriate to perform an angiogram. Then his wish was respected by continuing to perform the angiogram and further tests on his body. The other culture is dignity. In this case, customer care should be understood as a unique and complete human being and not as diagnosis and