Consumer decision making according to (Jha, 205) is a process that should be perceived by marketers as one that places great importance on how the consumer behaves involves and, in particular, the mental processes that determine it. occur by allowing a decision to be made can greatly influence the final outcome. (Deka, 2016) states that consumer decision making helps marketers and advertisers identify where key consumer touchpoints can be fully utilized where consumers can be reached and exposed to advertising. However, (KOLLAT, ENGEL, & BLACKWELL, 2005), (Rust & Espinoza, 2016) states that due to technological advances in media and the way consumers now search and find information across numerous media, it has become more difficult to identify the most appropriate form of advertising and the touchpoints to use to create visibility among the target audience. (Rust & Espinoza, 2016) states that due to advances in modern technology, marketers need to shift their focus from textbook marketing methods, focusing too much on service and relationship with