The company will bring awareness to future consumers, while offering optimal user experience by introducing quality products to the market.• Finance/Governance: Alibaba had the largest IPO, raising 21, $8 billion for the company. Corporate governance concentrates voting power in the hands of management, leaving the system of checks and balances weak (Wilson, 2015). • Harvest/exit: One man's IPO is another man's exit strategy. Alibaba's exit strategy was to take the company public to raise capital, however, according to governance, top management has all the voting rights over shareholders. Strategic ImplicationsAlibaba is the largest e-commerce company in the world compared to both Amazon and E*Bay combined. Alibaba's most strategic implication is its ability to seize opportunities. All action plans are real time, the company does not use a forecasting scheme. US SMEs want to penetrate the Chinese market and can do so using the B2B or B2C method