LiveAndLearn614's (2012) presentation of the short film, Effective Communication in Nursing, YouTube video, which outlines two types of communication with a patient, provides valuable information on high quality and very poor communication. This document will illustrate the importance of professional communication, information provision and quality transfer procedures. It will identify how this important topic relates to patient care, health outcomes, and the professional image and behavior of nurses. Communication principles are vital because they can be used in a wide range of situations, including: with different population groups (culturally diverse, families and group communication), conflict situations, health and safety promotion strategies, patients with deficits in communication and support for continuity of care in various care contexts (Arnold, 2013, pvii). This document will also demonstrate how this theme relates directly to the fourth domain, “Collaborative and Therapeutic Practice”, in the Australian Nursing and Midwifery Council (ANMC) Competency Standards. Professional communication is a critical element in providing consistent, quality patient care. patients. Industry standards provide an excellent framework to ensure that all aspects of communication are maximized in a holistic care approach. The following elements of the ANMC Competency Standards are interrelated and referenced to support high-quality communication with a focus on meeting the needs of the individual patient: “Standard 9.1 Establishes goal-directed therapeutic relationships and recognizes professional boundaries, Standard 9.2 Communicates effectively with individuals/groups to facilitate the provision of care and Standard 10.2 Communicate nur...... half of document ......y Council, 2005). burnout include: dehumanization of patients and communication that shows insensitivity and/or cynicism Nurses must be aware of the signs of burnout as this can affect communication between the patient, further affecting patient care and health outcomes the nurse personally affects patient care and patient health outcomes, this also negatively affects his or her professional image and behavior. Professional communication is important for creating, collecting and sharing health information. It is a central human process that enables individuals and groups to develop effective plans to address health risks and conditions. There is a strong link between communication practices and health outcomes. In addition to taking into consideration the satisfaction of the needs of the individual patient.