In a growing economic market, advertising industries convey to consumers the idealistic values ​​of wants and needs for a product that people like. In most cases, the characterization of women in local advertisements portrays sexual and negative acts. One particular advertisement that contributes to the illusion of women is the Body Language Sportswear advertisement. Through basic discriminatory messages that often capture the individual's attention. The advertising company entertains, persuades and influences people, as well as sends subliminal communications. This advertisement convinces the audience by promoting essential mixtures of visual representations of images, unrealistic body perceptions that affect young adolescents. This creates a relationship between the subject and the object. The connection between both builds identity. Furthermore, economic, social and cultural components are linked to it. So essentially people define themselves through the products they value most. The purpose of this advertisement is to promote products in which people are unconsciously influenced by their emotions. Generally this can have an impact on a person's psychological way of thinking. This can result in a loss of self-esteem which may result from their personality traits. These advertising activities exert a great deal of control. In other words, even the smallest products that they commodify play a significant role in an individual's needs. Advertising subtly promotes a stereotypical female image based on objectification and increasing consumer demand, accompanied by merchandise advertised to sell and influence viewers. The average person views three thousand advertisements a day. The advertiser's intention is to create a successful image, together with the woman to provide the... middle of the paper... the representation of the body is perfectly represented in today's contemporary culture. Without a doubt, body fat is a controversial aspect for the female population. The ad does this for many purposes, as discussed above. Bocock provides evidence that the reason women consume a large amount of goods is due to the multiple ways in which these products can correspond to the way they feel. Women in particular, purchase Body Language Sportswear clothing to have meaning or an emotional attachment to it. The advertiser uses celebrities as mentioned above to represent these images. In return, the advertising company not only gets profits, but also expands mass production. Brands like this will eventually skyrocket as the market spreads. Accordingly, this ad evidently presents the ideological and theoretical values ​​of marketing strategies intended to mediate people