It is important for the brand to differentiate itself from the competition. It is important to regain the lost foothold in the market to attract consumers to the brand again. In the name change, the product will retain the familiar Kraft name, however there will be an addition to the name: Nana's Macaroni & Cheese by Kraft. By keeping the Kraft name, consumers can still identify a familiar product among competitors. An animated image of someone's grandmother. Many people have memories of their grandmother making mac and cheese in the kitchen from scratch. Boiling the pasta, grating the real cheese and processing it into cooked pasta with natural ingredients from grandma's pantry. There will be a slight change in color and the notes on the package will show "new and improved" with real cheese. Ingredients will include organic pasta and real cheese to appeal to moms who care about their kids eating healthier. Showcasing a lower calorie intake makes it something every family member can enjoy without feeling guilty about the calories. Customer needs change and by making these changes or adjustments the product will appeal to customers who have made lifestyle changes such as eating