Crown Resorts Limited (CWN) is an Australian gaming and entertainment company. CWN has its businesses and investments in the integrated resort and entertainment sectors in Australia and Macau and wholly owns and operates one high-end casino (Aspinall's Club) in the UK.• CWN fully owns and operates two major casinos Australian gaming and entertainment. complexes.• The company has its gaming interests beyond Australia, namely in Macau and North America. Melco-Crown's business caters to both Macau's premium and mass gaming markets. • Crown reported net income fell to $491.0 million for the year ended December 31, 2013 compared to last year's $513.3 million. The result compared to the previous period is due to the impact of a decrease in the win rate of the VIP program. • The current period also incurred a mark-to-market loss on the company's investment in Echo Entertainment Group of $69.6 million. This was partially offset by improved results from Australian casino operations and continued growth of the company's joint venture in Macau. • Net operating cash flow was $496.2 million compared to $570.7 million last year. • Basic and diluted EPS was 24.82 cents compared to 36.56 cents last year. • Final dividend declared was 19.0 cents, in line with 19.0 cents last year. SWOT ANALYSIS SWOT analysis is a strategic planning to know the strengths, weaknesses, opportunities and threats of a company involved in business. SWOT, being a short way of evaluating past, present and future to classify internal strength and weakness and external opportunities and threats, will help us to relate CROWN RESORTS LIMITED (CWN) as a brand in its growth pattern since its beginning and in the future to come in the hospitality and gaming industry i...... mid-range ......y with business class and mid-price markets. It can also extend its services to event management. It is focusing on Sri Lanka's proposal that Crown will be the first five-star integrated resort. THREATS: COMPETITORS IN THE INDUSTRY It is clear that there is a lot of rivalry in this industry. You have to fight to be the best. This is a growing industry, so the rivalry will increase as time goes on. The main competitors of Crown are Tatts Group, TabCorp which offers the same facilities as Crown.-THREAT OF NEW COMPETITORSThe main threat to Crown Limited is the entry of new competitors in this industry which may shift its customers towards the new and only competitor in this business.- TERRORISM Terrorist activity represents a serious threat to the hotel industry after 9/11. Further concern has arisen from recurring terrorist attacks, of which Australia is one of the main targets.