Whenever a company enters a new market, it is sometimes forced to modify its products to adapt to the new legal requirements and economic considerations of the new country in which it operates. Legal requirements often range from: packaging requirements, environmental protection regulations, indirect legal considerations and standardization issues. On the other hand, economic considerations involve considering the income of target consumers, reducing or altering prices for effective competition, and inflationary forces. This paper discusses seven scenarios in which a product or multinational corporation originating in the United States and operating in the Middle East, North Africa, or Gulf countries has been forced to change its branding. In conclusion, product changes are necessary when a multinational company wants to realize a better market share and increase its profitability in a new market. Such changes become more necessary when the company wants to make inroads in the Arab region of North Africa, the Middle East and Gulf nations due to their strict adherence to Sharia-oriented regulations. Most companies that fail to modify their products never succeed in new markets. This is because product alterations help multinational brands to better appeal to the local market by adapting to their lifestyles and tastes. The International Business Publications (2007) states that the legal environment and forms of alteration or modification of products vary from one country to another. In most Arab states, the requirement for modification is guided by the Sharia law in force. Product alteration arising from legal contexts is driven by packaging requirements, environmental protection regulations, indirect legal considerations, ... middle of paper ...... pt. Retrieved November 17, 2013, from http://global.tobaccofreekids.org/files/pdfs/en/Egypt_tob_taxes_en_F.pdfInternational Business Publications. (2007). Arab League: Commercial Law Manual of the League of Arab States. New York, NY: International Trade Publications.KFC Arabia. (2010). Halal food. Retrieved November 17, 2013, from http://www.kfcarabia.com/halal.html Lindgreen, A., & Hingley, M. K. (Eds.). (2009). New food cultures: marketing opportunities from ethnic, religious and cultural diversity. Burlington, VT: Gower Publishing Company. Philip Morris International. (2012). Health warning labels. Retrieved November 17, 2013, from http://www.pmi.com/eng/tobacco_regulation/regifying_tobacco/pages/health_warning_labels.aspxTrading Economics. (2013). Inflation rate in Türkiye. Retrieved November 17, 2013, from http://www.tradingeconomics.com/turkey/inflation-cpi