In the United States, celebrities have a great influence on the lives of ordinary citizens. Athletes, movie stars, TV stars, and other television personalities have larger-than-life figures. With so much power and influence, what would happen if more celebrities used their platform to influence the outcome of the presidential election? This brings me to my question: “Does celebrity endorsements of major party candidates have an effect on US presidential elections”? I think this is an important question because celebrities have the opportunity to use their platform to influence important elections. My dependent variable is whether or not their support has an effect on the outcome of an election. The article "An experimental investigation into the effects of celebrity endorsement of political parties in the United States Written by Anthony J Nownes. In the article Nownes talks about how celebrity endorsement has always had an effect on the way people see candidates and their parties. One of the 8 hypotheses tested by Nownes states that for respondents who viewed Peyton, & Tindall, K. (2010: The Politics of the Late Modernity Review doi:10.1111/j.1478-9302.2010.00215) .x. This article talks about the different types of literature on celebrity politics by stating that most of the literature focuses on the classification of different types/categories of famous politicians and their roles in politics or on the question of whether the growth of celebrity politics celebrity. undermines or enhances democracy. They talked about people like Ronald Reagan and Arnold Schwarzenegger who are considered celebrity politicians, celebrity politicians are those who go beyond single-issue politics and run for public office. On the other hand there are also celebrities who are just supporters, mostly campaigning for a major party candidate like Oprah did for Barack Obama in
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